The recently released movie Chak-de-India has created a new word in the Indian subcontinent. Chak-de-***. In-fact chakde has been used (or shall I say exploited) by us to fit into any possible topic we can.
Well the most obvious choice to start off with is definitely hockey. Chak-De-India song has been translated by media into the national anthem of Indian hockey.
Movies has been historically a very strong medium to influence common public in India. I do feel really happy about the kind of publicity/awareness it created for a sports like hockey in this cricket crazy nation. Demand for hockey stick's tripled, and this is actually a good sign for this sports.
But things went beyond what I might have thought when the movie is seen as an inpiration to every things in our life. It gradually translated to chak-de India for Indian cricket team's victories and also to chak-de India for the booming stock market, and also connected with the Indian football teams good recent performance. Any good new's can now be related with the feel good factor depicted in the movie.
Chak-De girls have in fact become good brand ambassadors to women empowerment. They are seen hopping TV channels talking about it.
The timing of the movie was also well planned, with Indian Independence round the corner; national sentiment was at its high. India’s women hockey team made some good performances, and so did the men’s team. So chak-de was seen as a revolutionary movie with its after effects bringing motivation and good fortunes to India.
Whatever may be the case, its too much of chak-de now. Lets not try to connect everything to chak-de and lets move ahead.
BTW, when is Shahrukh Khan’s “Om Shanti Om” getting released? Lets go watch that movie.
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